Churning Theoretical knowledge into Practical Skills

Following a structured course, you'll learn how to set objectives, follow best practices, learn tips and tricks, stay up-to-date and define a clear SEO road map to make your online business more successful. You learn in simulated exercises that look at real issues and how to overcome them. You benefit from reviewing the way a site is put together and how to make it search engine friendly and popular, so that it's easily found in Google.

The introduction course gives beginners more confidence in SEO and by the end of the intermediate SEO course, you will understand your website's strengths and weaknesses, and have clear and simple guidelines to takeaway to help boost your site's natural search engine presence.

Course Overview

Our one-day SEO Introduction workshop highlights the simple steps you can take to rank highly in search engines and attract new customers. SEO need not be complicated and this practicable course offers plenty of case studies, quizzes and exercises to show you how to carry out a plan that works.

Participants with differing goals will build a common understanding of the problems and opportunities that confront their website and how best to overcome them.

Prerequisites - a working knowledge of the Internet. No previous SEO knowledge required.

Key Learning Outcomes

• Learn how to drive high-quality natural search traffic that converts
• Understand key search engine ranking factors and how Google works
• Identify relevant keywords and content opportunities for your website
• Learn how to define S.M.A.R.T. SEO objectives, and then benchmark and measure your SEO's progress with a clear roadmap

Who is this Course for?

If you're:

• a marketing manager faced with managing an in-house online marketing team or search agency.
• an entrepreneur wishing to use the Internet in promoting your ideas, products and services.
• someone with a passion for the Internet and wants to further their career.

... then this course offers you a simple approach to creating a search engine friendly and optimised site that can succeed on all major search engines.

What Do I Get on the Day?

• A dedicated SEO Trainer with Google qualifications and industry relevant experience
• Unbiased SEO advice, practicable exercises and tips - we really want you to succeed
• Every course has actionable next steps, checklists and SEO roadmap
• Comprehensive course material and files to take away

SEO Course Content:

Introduction
1. Getting Started on an SEO Program

• Understanding how search engines work
• What is SEO?

2. Keyword Phrases: The Cornerstone of an SEO Program

• Introducing keyword phrases
• The keyword research process
• Performing keyword research
• Winnowing out ineffective keyword phrases
• Performing additional keyword research
• Determining competitiveness of keyword phrases
• Finding keyword gems

3. Creating a Search-Friendly Site Architecture

• What site architecture means to SEO
• Brainstorming main categories and subcategories for the web site
• Creating a keyword phrase-to-page map
• Using keywords in domain names and URLs

4. SEO in HTML Tags

• SEO in HTML tags
• Title tags
• Meta descriptions
• Header tags
• Anchor text
• Alt tags
• Writing effective title tags
• Writing meta-description tags

5. Writing Effective Web Site Content

• What good content is and why it's needed
• The different types of content pages
• Using keywords in existing content
• Writing new content for users and search engines

6. Link Popularity and PageRank

• Understanding link popularity and why it's important
• Introducing Google's PageRank
• Knowing the best way to get links
• Content creation and promotion as "link bait"
• Real-world link bait ideas

7. Social Media Marketing and How It Works with SEO

• Introducing social media marketing
• Getting started with social media marketing
• Participating in social media communities

8. Measuring Your Success

• Why rankings are a poor measure of success
• Determining conversions and setting up goals in Google Analytics
• Measuring search engine traffic
• Measuring success beyond the search engines

9. Overall SEO Strategy

• Reviewing top techniques for SEO success
• Additional resources
• The future of SEO